Looking and Thinking

When I look at something like an advertisement I don't think about who created, I just know that it was created by or for whatever company the advertisement is advertising for. I never really thought about me not thinking about the individual or team who created it until I read about Producer's Intended Meanings in Practices of Looking on page 52. Now when I look at an advertisement I am wondering who made it. I find it very interesting how one person can look at an advertisement, for example, and think one thing while another person can think about something else. One reason why people look at things differently from others that was discussed in the book was because of the things we see around a piece or what we have seen before it. Now I think I'll always wonder what others are thinking about when I look at an advertisement and other works.